AdsEngine

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Terms & Conditions

Welcome to AdsEngine. By engaging our services or using this website, you agree to the following Terms & Conditions. These terms govern the provision of our Google Ads, Meta Ads, PPC management, and digital marketing services.

 

1. Company Information

AdsEngine is a division of Cape Marketing Agency (Pty) Ltd, based in Cape Town, South Africa.

We provide digital marketing services to clients throughout South Africa and internationally.

 

2. Services

AdsEngine provides, but is not limited to:

  • Google Ads Campaign Setup
  • Google Ads Management
  • Meta Ads Campaign Management
  • Pay-Per-Click (PPC) Campaign Management
  • Conversion Tracking
  • Google Tag Manager Implementation
  • Google Analytics (GA4) Setup
  • Landing Page Recommendations
  • Performance Reporting
  • Digital Marketing Consulting

 

Service deliverables are outlined in each individual quotation or proposal.


3. Advertising Spend

Management fees do not include advertising spend.

Advertising budgets are paid directly by the client to the advertising platforms, including but not limited to:

  • Google Ads
  • Meta Ads (Facebook & Instagram)

AdsEngine does not mark up advertising budgets unless specifically agreed in writing.

4. Monthly Management Fees

Monthly management fees cover campaign management and optimisation only.

Unless otherwise agreed in writing, management fees:

  • are billed monthly in advance;
  • are payable within the agreed payment terms; and
  • exclude VAT where applicable.

Late payments may result in campaigns being paused until accounts are brought up to date.

5. No Performance Guarantees

Digital advertising performance depends on many variables outside our control, including:

  • industry competitiveness;
  • advertising budgets;
  • seasonality;
  • competitor activity;
  • landing page quality;
  • pricing;
  • customer demand; and
  • market conditions.

While we apply industry best practices and continuous optimisation, AdsEngine cannot guarantee:

  • rankings;
  • leads;
  • sales;
  • revenue;
  • return on investment (ROI); or
  • specific campaign performance.
 

6. Campaign Optimisation

Campaigns are continuously monitored and optimised based on available data.

Optimisation may include:

  • keyword management;
  • bid adjustments;
  • audience refinement;
  • ad copy improvements;
  • negative keyword additions;
  • conversion tracking improvements;
  • landing page recommendations; and
  • budget recommendations.
 

7. Client Responsibilities

The client agrees to:

  • provide accurate business information;
  • maintain an active advertising account;
  • approve campaign assets when required;
  • maintain access to their website;
  • respond to information requests within a reasonable timeframe; and
  • ensure products and services comply with applicable laws and advertising policies.

Delays in providing required information may impact campaign performance and project timelines.

8. Platform Policies

All advertising campaigns remain subject to the policies of third-party platforms, including:

  • Google Ads
  • Meta
  • Microsoft Advertising

AdsEngine cannot be held responsible for:

  • account suspensions;
  • policy violations;
  • ad disapprovals;
  • account restrictions; or
  • platform policy changes.
 

9. Reporting

Monthly reports may include:

  • impressions;
  • clicks;
  • click-through rate (CTR);
  • conversions;
  • cost per click (CPC);
  • cost per acquisition (CPA);
  • conversion rate;
  • advertising spend; and
  • campaign recommendations.

Reports rely on the accuracy of installed tracking systems.

10. Website & Conversion Tracking

Where AdsEngine installs conversion tracking or analytics:

  • clients remain responsible for maintaining website access;
  • third-party plugin updates may affect tracking accuracy;
  • website changes by third parties may impact conversion reporting.

We recommend notifying us before major website updates.

11. Intellectual Property

Campaign structures, strategies, reports, ad copy, and other deliverables created by AdsEngine remain our intellectual property until all outstanding invoices have been paid.

The client retains ownership of their business branding, logos, and website content supplied to us.

12. Confidentiality

Both parties agree to keep confidential information private unless disclosure is required by law.

No confidential business information will be shared with third parties without permission.

13. Limitation of Liability

AdsEngine shall not be liable for:

  • indirect losses;
  • loss of profits;
  • loss of revenue;
  • business interruption;
  • platform outages;
  • third-party software failures; or
  • changes made by advertising platforms.

Our total liability shall not exceed the fees paid by the client for the affected month’s services.

14. Cancellation

Unless otherwise agreed in writing:

  • services operate on a month-to-month basis;
  • either party may terminate the agreement by providing 30 days’ written notice;
  • all outstanding invoices remain payable upon termination.

Campaign assets and account access will be transferred to the client where applicable.

15. Privacy

AdsEngine respects your privacy.

Information collected through our website or during service delivery is handled in accordance with our Privacy Policy and applicable South African privacy legislation, including the Protection of Personal Information Act (POPIA).

16. Governing Law

These Terms & Conditions are governed by the laws of the Republic of South Africa.

Any disputes shall be subject to the jurisdiction of the South African courts.

Contact Information

AdsEngine
A Division of Cape Town Marketing Agency (Pty) Ltd.

26 Bella Rosa Street
D’Urban Square, Rosenpark
Cape Town, 7550
South Africa

Email: info@adsengine.co.za

Website: www.adsengine.co.za

What Our Clients Say

Feedback from businesses we have helped grow online.

Frequently Asked Questions

What services does AdsEngine offer?

AdsEngine specialises in PPC management, Google Ads, Meta Ads, conversion optimisation, remarketing campaigns, and digital advertising strategy. Other services include website and e-commerce design and development.

We work with businesses of all sizes, including startups, local businesses, e-commerce brands, and established companies across various industries.

PPC advertising allows businesses to place ads on platforms like Google and Meta, paying only when users click on the ad. It helps drive targeted traffic, leads, and sales.

While some campaigns can generate results quickly, most PPC campaigns improve over time as data is collected and campaigns are optimised for better performance.

Yes. We provide transparent reporting and regular performance updates so clients can track campaign progress, conversions, and return on investment.

AdsEngine combines strategy, creativity, and performance analytics to deliver customised advertising campaigns focused on real business growth and measurable results.

Ready to Grow with Smarter Advertising?

Partner with AdsEngine and unlock the full potential of paid digital advertising. Whether you need lead generation, e-commerce growth, or a complete PPC strategy, our team is ready to help you scale faster with Google Ads and Meta Ads that deliver measurable results.

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